When compiling the content for your home page (and sub pages) try and keep in mind that, in addition to providing a short concise overview for the casual visitor, it should also contain strategic keywords on the product and services that you offer (especially in the first 100 words) on all your pages.

Your customers need quality copy that sells effortlessly, without creating confusion. At the same time, the robot engines need the text-rich information they're looking for. A trained copywriter knows how to satisfy both needs and may be worth consideration.